As somebody who runs a dental surgery, you know that your team is the best that there is.
And a core part of getting people to engage with your dental practice is to not only promote your team on what you can deliver, but to ensure that your patients’ experiences are at the core of everything you offer.
But how exactly do you attract patients in the first place? For starters, you need to have an online presence with a website, and you need to be engaged in dental marketing and SEO, also known as search engine optimisation. Used correctly, these tools will help to get you onto the first page of Google search engine results, which will enhance your visibility and attract more patients.
But how exactly do you get onto that first page of Google search engine results when a dental patient is looking for dental services? Read on to find out.
Focus on user experience
As stated earlier, you need to ensure that your potential patients and your actual patients have the best experience that there is. This ranges from your dental surgery website to being in the dental chair. For many dental surgery websites, this will involve having a chatbot on their web page and being more focused on engagement with potential patients via social media. This will help to boost the search engine optimisation of your website and will help to get you on to that all-important first page.
Optimise for mobiles
Today, every website that is successful, irrespective of what it is promoting, will be optimised for mobile devices, such as smartphones and tablets. This means that in order for your website to compete with nearby dental practices that may be offering the same services, you need to be optimised for mobile devices. This can be tricky, and this is why it is so important to invest in a marketing team that specialises in dental surgeries to oversee this aspect for you.
Most people have seen stock images on a website and have been somewhat uninspired by them. In order for your website to gain traction with SEO, you will need to have original and professional images on your website, not only of the surgery and the equipment, but of your staff too. In fact, it is also worth investing in having a section of the website dedicated to your staff’s biographies.
SEO loves original content, not only photographs but written text. To get to the top spot on Google, you will need to have a blog page that is full of original content relating to dental care and what it is that your team can offer. Any landing pages or informational pages on your website will also need to be original to compete and attract the Google bots that do the all-important ranking.
Social media was mentioned earlier, and it is a key part of SEO and a successful marketing strategy. It allows you to engage with your patients on a platform that is away from your surgery and is accessed by millions of people every day. It will also help to build your brand and is also a great place to showcase what your team can offer, as long as it is updated regularly!